Mud Pie Labs was founded in 2020 by Dan Shefelman -- animation director and professor at SUNY FIT. In these roles, he sees a gap between the diversity of young, talented artists eager to go to work and the workforce in the gaming and animation industry. Mud Pie provides the bridge to their dreams, a working studio where they are trained through the process of creating high-quality work for clients.

Mud Pie Labs is represented by Blah Blah Blah. Founded 30 years ago by Andy Arkin, Blah Blah Blah specializes in representing top design, animation and visual effects production companies. Arkin took on Mud Pie based upon his shared vision of creating innovative work for clients while developing a more diverse and inclusive workforce. Mud Pie adds a new dimension to Blah Blah Blah’s strong roster of leading studios including J.J. Sedelmaier Productions, Aardman & Nathan Love.